K1 is the flagship channel of the Minacord network in Serbia, offering a diverse range of programming that includes entertainment, reality shows, and lifestyle content.

Known for its engaging local and international shows, K1 focuses on real-life stories and cultural themes, making it a popular choice for viewers seeking relatable and entertaining content.

The first iteration focused on a more 2D aesthetic, with slight leanings toward a 2.5D effect. The color palette featured varied tones to create visual depth and vibrancy.

The design targeted a younger audience, emphasizing themes of music and entertainment to capture energy and excitement.

In this version, the client requested a complete shift in direction. The goal was to create a more commercial look with the flexibility to expand beyond entertainment and music.

The design featured shiny spheres, which formed the foundation of the K1 logotype. This approach was extended to the rest of the broadcast materials, maintaining a cohesive visual language rooted in the same physical concept.

After the second exploration, we applied the solution across all media materials. The updated approach ensures consistency and clarity in every format.

This adoption streamlined the design process, improving scalability and visual impact while maintaining a cohesive look.

Kazbuka TV is one of the channels developed by Minacord Media, primarily targeting a younger audience.

The channel aims to blend educational and entertaining content to engage children and teenagers.

We conducted R&D to develop a concept using basic shapes like triangles, cubes, and circles, making them familiar and recognizable to younger audiences.

By adding eyes and unique personalities to each shape, we aimed to create a personalized and engaging experience for children.

The design process produced clearer, flattened shapes that feel simple and modern. This streamlined look improves clarity and works seamlessly across formats.

Simplified forms ensure versatility and timeless appeal. Reduced detail enhances readability and balance without losing impact.

The channel often features expert advice, medical news, health tips, documentaries, and educational shows aimed at promoting healthy living and increasing awareness about various medical conditions and treatments.

TV DR serves as a valuable resource for viewers interested in maintaining their health and staying informed about medical advancements and health-related issues.

The TV DR logo features a pill-like shape, symbolizing the channel’s commitment to health and wellness. The blue contrast tones convey trust and professionalism, appealing to viewers seeking reliable medical information.

This design effectively communicates TV DR’s mission to educate and empower audiences on health-related topics and advancements.